May 13, 2008

Food Fit for a Lincoln

Five. Five Dollar. Five Dollar Footloooong.

Something about the jingle is enticing, making for one of the best food advertisements on television in recent memory. Forced sunniness, ala McDonald's ads, isn't there. Neither is the in-your-face excitement of Taco Bell's spots, which is growing long in the tooth.

Personally, I still prefer The King in Burger King commercials, but he's been criticized as "creepy." Due to his lack of universal appeal and dearth of musical accompaniment, The King might have to take a back throne to the $5 footlong song.

A police officer, a weather-lady and an airplane stewardess all get in on the fun. And who could forget Godzilla making the "footlong" motion as he rumbles through skyscrapers?

Oh, and the deal is a pretty good one, too. Five bucks for a foot of Subway tastiness isn't the greatest thing since sliced hoagie rolls, but it's great to have a nice round number to pay. No need to worry about pesky quarters or pennies jingling around, just hand over a fiver! Ham, turkey, beef, tuna -- it's all five bucks!

The only thing that's missing is Jared making the "footlong" symbol with his hands in the ad. Maybe a whole footlong would be against his mantra of healthy eating. But the song is so catchy he could surely dance off some of those extra calories.

Maybe he's in the next "five dollar footlong" ad. We can only hope.

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