February 22, 2010

NBA $5 Buck Box at Taco Bell

If the title of this post didn't make you think of Charles Barkley it's time to visit American pop culture and watch the YouTube video below. Sir Charles' ode to Taco Bell's big box is the best commercial from this year's Super Bowl and possibly the best jingle of the last five years.

Actually you should watch the video even if "$5 Box" does make you think of Sir Charles rhyming away. The former NBA player reminds me of Sugar Bear from Golden Crisp -- you can't get enough.

Now that we're finished staring at embedded videos and lavishing praise on advertising honchos, we can move on to the review of Taco Bell's NBA $5 Buck Box. We'll start with the obvious: the name.

The words "Five-Buck Box" jump from Charles Barkley's mouth so easily they nearly make you forget the bizarrely lengthy and redundant "NBA $5 Buck Big Box" stamped on the side of each cardboard container. Nearly.

I know I've been heavy-handed on product names recently, so I'll make this short. The box should be called either an "NBA $5 Box" or an "NBA 5 Buck Box," not an "NBA $5 Buck Big Box." As it's currently written you would read the the name aloud as the "NBA Five-Dollar Buck Big Box." That sounds like you purchased a $5 mail-order deer hunting kit for basketball players.

For the rest of this post I'll refer to it as the "Five-Buck Box" because that's what Sir Charles calls it in the commercial. And I'm sure Sir Charles knows best.

Anyway, I was a little disappointed in my Five-Buck box. Not because of the food, which includes a Cheesy Gordita Crunch (to munch), a Burrito Supreme, a Crunchy Taco, Cinnamon Twists and a drink. Because of the cardboard. I didn't get any.

I ordered my Five-Buck Box to go, and Taco Bell decided to stuff my items in a bag without the advertised cardboard. The packaging was all wrong, even if the price was right.

It slightly flattened my Burrito Supreme and caused my Cinnamon Twists to spill. I even believe my lack of a box led me to have a definite inability blocking shots on guys with dreadlocks.

On another note, I was allowed to order either a Cheesy Gordita Crunch to munch or a Volcano Taco (to mock-o?). Options are always nice, but anyone who's read my reviews of the Cheesy Gordita Crunch and Volcano Taco knows there's no choice between the two. The Volcano Taco merely simmers while the Cheesy Gordita Crunch explodes in wondrous flavor.

None of the products in the Five-Buck Box are new, which is not necessarily a bad thing. The Crunchy Taco does its just-a-little-too-small thing, crunching away for a few bites. Cinnamon Twists, similar to pork rinds doused in sugar, are wonderfully guilt-inducingly tasty. And even when flattened the Burrito Supreme packs enough re-fried beans to be satisfying.

The products in the Five-Buck Box are lots and lots and make up a good deal. Be warned, though, it's a lot of Taco Bell.

Regulars at the chain know just one Burrito Supreme can lead to an afternoon nursing an uncomfortable tummy. The Five-Buck Box has potential to cause the mother of all Taco Bellyaches.

Since I received my Five-Buck Box in a bag I have no choice but to rate the experience at only two sporks. I had Charles Barkley's jingle in my head the entire time I ate, making matters worse. "The Five-Buck Bag, it rocks, it rocks" does not rhyme.

I tried to make up my own "Five-Buck Bag" version, but it just isn't the same:

The Five-Buck Bag, it lags, it lags
It lags for a meal since the plastic sags
It lags for a hag, it lags for a JAG
It lags tagging nags while I try not to gag

It would easily rock if it came in a box
But Taco Bell hoards cardboard like Fort Knox

The 5 Buck Bag, it lags, it lags

It sure does lag since it's in a bag

No comments:

Post a Comment