June 10, 2010

DEWmocracy: My Mountain Dew endorsement

You may have heard about Mountain Dew's "DEWmocracy" experiment where the brand introduced three experimental flavors. You can buy them at the store, try them, and log on to the DEWmocracy website to vote for your favorite. Supposedly the winner will be kept on as a regular Mountain Dew Flavor, ala Code Red.

Forget about the fact that this promotion is oddly timed to coincide with a midterm election, rather than the more popular presidential variety. We're down to just over four days left until voting ends, and it's time to endorse a flavor.

Here are the candidates:
  • Typhoon: Currently capturing 40% of the vote, Typhoon is described as "Dew with a punch of tropical flavor." In other words, its magenta-colored Mountain Dew Fruit Punch.
  • Distortion: Sitting in third place at 16%, Distortion is called "Dew with a blast of lime flavor." It's green and looks like regular Mountain Dew.
  • White Out: Self-described as "Dew with a smooth citrus flavor," White Out leads the polls at the moment with 44% of votes. Think Squirt or cloudy Sierra Mist, and you get the idea.
I'm throwing my weight solidly behind White Out. Simply put, it has the best balance of flavors. While it may be a knock-off of previously released sodas, it's crisp and refreshing. Plus it has the best label color scheme, and I'm always looking for visual variety as I walk down the beverage aisle.

Although it doesn't taste terrible, Typhoon is too sweet. In a competition of sugar-saturated Mountain Dew varieties, it manages to be the drink that goes just a little too far down the saccharine road. The fruit punch twist adds some nice flavor variety, but I wouldn't recommend drinking more than a shot of the stuff. Downing a 20 oz. bottle could result in diabetic shock, regardless of the state of your pancreas.

Distortion is in no shape to garner an endorsement. I can't say I've tasted it, but do we really need another green Mountain Dew?

So there you have it. Head over to the DEWmocracy website and send in your own vote, if you're so inclined. At very least I encourage you to check out the interactive map that gives you a county-by-county breakdown of voting. It might not seem as important as heading to the actual polls in November, but it's good practice.

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